Conduct your own small-business marketing audit
Small Business Marketing audits are a must-have for all small businesses, including our marketing agency. In a recent article published in the Idaho Statesmen by Eric Cawley, the importance of a marketing audit can help small business owners move up in the search engine rankings and quickly, even with stiff competition. Cawley writes that businesses can promote their product of service without breaking the bank.
The article suggests that, like financial audits, a thorough marketing audit can produce important insides into your company’s strengths, weaknesses, opportunities and threats (SWOT). Knowing the challenges facing your small business and your marketing can impact your company’s bottom line.
Cawley suggests the following:
Get objective opinions: Seek advice form those who will be objective and look at your brand compared to your competitors.
Research your internal resources: Work with leaders within your company and conduct a S.W.O.T. analysis to identify your company’s strengths, weaknesses, opportunities and threats. Remember that you should evaluate internally and externally. For more help on the S.W.O.T. analysis, please visit: http://onstrategyhq.com/resources/internal-and-external-analysis/
Put it all together: Assemble all the information you’ve gathered into separate sections, like:
▪ Product development
▪ Social media
▪ Lead generation
Perform a gap analysis: Analyze how your marketing is currently performing and vision how you want it to perform in future months. Consider increments of 3, 6 and 12 months in advance.
Finally, Eric Cawley recommends to seek assistance from out side business and marketing experts who will give you pointers and other considerations based on their experience.
For a FREE SMALL BUSINESS MARKETING evaluation,
please call us at 770-475-9187 or submit a request here.
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