Branding is NOT your logo design!
Many customers and a lot of amateur marketing firms believe that branding is your logo, business cards, letter head, envelopes and so on – its not! Branding is the promise of a distinct, memorable customer experience with your product or service. Branding is about creating an expectation and delivering it consistently every time anyone comes into contact with your company and staff. Whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks, how your products and services perform or how employees respond on or off duty, its all branding.
Branding is also how you make your customers feel about themselves and their decisions when they are interacting with your company. It is why you shop at one store versus the other, even if the price or product is the same but at a higher price – it’s about how we feel and the perceived value received.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built and a process that we are experts in. We want your customers and prospects to love your brand, love the experience with your brand, and be willing to pay more or purchase your brand more frequently than any others.
Call us today and let’s talk about your Brand, 770-475-9187 | ADS Marketing Group, LLC