Marketing plans are strategic and tactical and leverage your branding and competitive advantages.
Marketing strategy is the methodical process of analyzing, planning, developing, and executing tactics. Tactical planning defines the necessary steps and actions to deploy the marketing plan.
We take great care and pride in understanding our client’s business. Developing a strategic marketing plan requires an understanding of your products and services.
A well-defined strategic marketing plan defines the target audience, brand capabilities, goals, budgets. We conduct a SWOT analysis, identify demographics, financial goals, and create a budget.
Using empirical data, analytics, surveys, and performance, we make refinements and adjustments. Data and measurable milestones drive our efforts and influence advertising and staff training.